AT&T debuting first package of TV and wireless services after DirecTV buy

AT&T is offering consumers its first new deal since acquiring DirecTV, a $200-a-month combo of HD programming on up to four TVs, unlimited talk and text on four smartphones and 10 gigabytes of wireless data that can be shared.

AT&T says the deal will save the average customer who takes the bundle about $600 a year when it becomes available Aug. 10.

AT&T, the nations second-largest wireless operator, became the largest pay-TV operator in the U.S. with 26 million customers after acquiring DirecTV for $49 billion. It’s also now the largest pay TV operator in the world, that’s to DirecTV’s huge footprint in Latin America, counting more than 55 million subscribers.

“Today is the first of many planned moves to enable our customers to enjoy a premium entertainment experience almost anywhere,” said Brad Bentley, executive vice president and chief marketing officer, AT&T Entertainment and Internet Services. “We’re going to deliver more TV and entertainment choices to more screens – when and where our customers want it. And we’ll offer incredible value with more flexibility and convenience through our integrated packages that deliver a great experience.”

AT&T said it would be the first-ever nationwide package of TV and wireless services – all from a single provider on one bill.

AT&T also said it has begun selling DirecTV services in all of its 2,000 –plus retail stores.

As part of this launch, AT&T also is introducing a customer friendly “All-Included” pricing model with DirecTV and U-verse TV packages. “All-Included” pricing plans start as low as $50 per month for TV programming and include up to four receivers, DVR functionality and HD technology fees for the first 12 months.

Stay tuned.

Jim O’Neill is Editor of Videomind and Principal Analyst at Brightcove. You can follow him on Twitter @JimONeillMedia and on LinkedIn