Amazon’s shipping new Fire TV Stick, but new orders won’t arrive until 2015

Just starting your holiday shopping? If so, you might want to check out Amazon’s Fire TV Stick, which the e-tailer is calling its fastest-selling Amazon device ever.

But, don’t hurry too much. The Amazon site indicated they’re out of stock until Jan. 15, so, maybe you can warp up a coupon.

Amazon Fire TV Stick is, however, starting to ship this week to the early risers who reserved one when it went on sale back in October.

The $39 dongle (cheaper than Roku’s Stick, a few bucks more than Google’s Chromecast), gives users access to SVOD services like Amazon Prime Instant Video, Netflix, Hulu Plus, and music services like Prime Music, Pandora, and Spotify.

It’s a pretty robust device that comes with a Gig of memory (about 6X the processing power of the Roku Streaming Stick), has a dedicated VideoCore4 GPU, and 8 GB of storage (4X Chromecast’s and 32X Roku’s Stick). It supports video to 1080p at 60 fps and comes with dual-band, dual-antenna (MIMO) Wi-Fi, and exclusive features like ASAP for instant streaming.

“Fire TV Stick has been our most successful device launch ever,” Dave Limp, SVP, Amazon Devices, said in a statement. “We built a ton of these, but customer demand still outpaced our supply. We’re excited by the overwhelming customer response and the team is working hard to build more as quickly as possible.”

Fire TV Stick was designed as the answer to Chromecast, which has been a best seller since it launched in July 2013.

Both devices are cheap enough to be impulse buys, regardless of how they function.

But Amazon’s device comes with a dedicated remote and, more critically, a dedicated store loaded with content to rent and buy.

With that connection to its Prime and Prime Instant video services, the device stands to generate some serious cashflow for the etailer in the TVOD and EST spaces.

Think of Fire TV Stick as the cheap razor handle Gillette sells you so you’ll continue to buy their pricy razor blades.

Stay tuned.

Jim O’Neill is Editor of Videomind and Principal Analyst at Brightcove. You can follow him on Twitter @JimONeillMedia and on LinkedIn