Amazon Prime ups HDR content availability, promises more; 4K? What 4K?

Don’t have a 4K/UHD TV yet? Not to worry, there’s really not that much content available for it yet, anyway. What there is, is an increasing flow of HDR content, juiced up content that looks more vibrant and feels a bit like you may expect from 4K.

Amazon Prime this week announced it was releasing the second season of its Amazon Original Series, Bosch, along with a number of films in High Dynamic Range (HDR).

U.S. customers can watch titles on compatible Dolby Vision-enabled smart TVs (which are way more affordable than similar 4K models).

“Today is just the beginning,” said Jim Freeman, vice president of Amazon Video. “We will continue to expand our selection, adding more movies and TV series for our customers to watch and enjoy in the premium picture quality of HDR.”
Along with  Bosch, the slate includes Hollywood films from Sony Pictures Home Entertainment: The Smurfs 2, After Earth, Men in Black 3, Hancock, Salt, Pineapple Express, Fury, The Amazing Spider-Man 2, Chappie and Elysium.

While you wait for more 4K content to come online, HDR library’s are likely to keep growing. The format results in considerably smaller asset files, something service providers have embraced.

The new content format, of course, means content owners, aggregators and service providers will have one more step in an already complicated workflow to complete before they can start making money. Ouch.

Stay tuned.

Jim O’Neill is Editor of Videomind and Principal Analyst at Brightcove. You can follow him on Twitter @JimONeillMedia and on LinkedIn