Amazon gives Spanish viewers a peek at Prime Instant Video

Spanish subscribers to Amazon Prime are getting a sneak peak of Amazon’s Prime Instant Video SVOD service.

Following on the heels of HBO’s deployment of its own streaming service in Spain, Amazon this week started giving Prime subscribers what likely is an early look at its rumored international expansion, opening its U.S. platform to users with shows including originals like Bosch, Transparent, Mozart in the Jungle, Man in the High Castle and the rest of its library of TV and movie titles.

There have been a number of rumors – fueled by statements from the cast of Amazon’s original, The Grand Tour, nee Top Gear – that the show would be available globally in the first quarter of 2017.

Netflix, meanwhile, already is in the Spanish market (it launched last November), making it one of the more competitive markets in Europe

Subscribers in Spain currently pay just €20 annually ($21.27) for the premium shipping service, far less than the $99 U.S. subscribers and customers in the United Kingdom pay. If Amazon does launch its full video service in Spain, it’s likely the rate would jump, most likely to the $54 German subscribers – who also get the video service – pay.

There’s no guarantee, of course, that Amazon will go global with its video service, but it is becoming more likely, at least with The Grand Tour. The question is, will other content also be available, or is Amazon just looking to get a little mileage out of its revise of Top Gear, which had an estimated 350 million fans when it went off the air.

Earlier this month, the Wall Street Journal, citing unnamed people familiar with the matter, said Amazon would launch in an estimated 200 countries and territories, as did Netflix in January.

Stay tuned.

Jim O’Neill is Editor of Videomind and Principal Analyst at Brightcove. You can follow him on Twitter @JimONeillMedia and on LinkedIn