Ad platform Extreme Reach acquires BrandAds

Video ad platform Extreme Reach has completed its acquisition of video ad intelligence company BrandAds, which provides a third-party video analytics solution to brand marketers.

Extreme Reach said the acquisition will provide digital video insights that measure a campaign’s impact in real-time.

“We’re offering our clients ROI-based, measurable, data-driven and accountable advertising,” said John Roland, CEO of Extreme Reach. Extreme Reach platform enables the execution of TV and digital video advertising campaigns across multiple screens, and also provides advertisers and agencies with an integrated workflow from pre-production to audience.

BrandAds was founded in 2011. The entire BrandAds team will be joining Extreme Reach. Terms of the deal were not made public.

Extreme Reach was founded in 2008. The company recently acquired the broadcast ad business of competitor DG (NASDAQ: DGIT) for $485 million in February.

Stay tuned.

Jim O’Neill is Editor of Videomind and Principal Analyst at Brightcove. You can follow him on Twitter @JimONeillMedia and on LinkedIn