AT&T says it will launch its new streaming service, HBO Max, in May, and claims that massive subscriber erosion its pay-TV service has seen in recent quarters will stabilize by the end of the year Read More
Subscription video-on-demand (SVOD) services and ad-supported video (AVOD) services are expected to combine to drive global OTT revenue past $200 billion by mid-decade. Nearly all of that, 90%, will be subscription and advertising revenue, said Read More
First, the bad news: CBS’s live broadcast of the Grammy Awards Sunday saw an all-time audience low. And the good: The Eye Network’s CBS All Access streaming service had its best month ever for signups Read More
Nearly 80% of marketers worldwide say they expect to use more content-driven campaigns in 2020-2021, according to a recent survey from World Media Group (WMG). Only 2% of respondents said there would be a decline. Read More
2020 is going to be a huge year for OTT sports content, and that’ll be especially true for the Olympics where – in the US – NBCUniversal will be pulling out all the stops. The Read More
Brightcove is introducing a new app – Brightcove Campaign – to help marketers reach higher quality leads, convert them faster and increase pipeline, while making it easier to post videos, monitor their performance and reach Read More
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