A new report posits that US pay-TV cord cutting will quadruple between 2020 and 2025, compared to the previous 2015-2019 period. The 36% loss of subscribers from its 2020 base will mean traditional pay-TV services Read More
If more than one-half of free trials to OTT streaming services convert to full paid subscriptions, why is Netflix ending its free trial program? Parks Associates research show that 58% of consumers who trial an Read More
Almost 20% of U.S. internet users watch AVOD (ad-supported video on-demand, a new report says, as those services continue to build their program catalogs, some with more available content than Netflix. But, the report found, Read More
Enterprise video views, which nearly doubled in Q2 over the previous year, are up even more in the first two months of Q3. Preliminary data from Brightcove’s Q3 2020 Video Index shows that views of Read More
The Covid-19 pandemic is expected to drive SVOD subscriptions in Western Europe up by at least 35 million in 2020, a new study posits. Digital TV Research said the pandemic has accelerated an already hot Read More
Add Under Armour to the growing list of retailers embrace video as it looks to restructure its brick-and-mortar business to leverage a direct-to-consumer (D2C) model that will help it reduce costs and reach younger, mobile Read More
Entertainment, news and sports video streaming consumption increased more than 40% globally in Q2, nearly doubling the 23% growth seen in Q1, as the COVID-19 pandemic continued to drive video’s evolutionary moment. Data from the Read More
Premium video on-demand (PVOD) has been gaining traction as movie studios have struggled to reach audiences because of theater closings – and audience reluctance to return – during the COVID-19 pandemic. Now, Broadway – which still Read More
What’s it mean when a media company reports $4.72 billion in net quarterly losses, but its stock price goes up for days following the news? In Walt Disney Company’s case, it means that investors believe Read More
As in other regions, COVID-19 has been a catalyst for Mexico’s SVOD growth in the fast evolving video entertainment market, a new study shows. Futuresource Consulting posits that digital video will be crucial to the Read More
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