Live sports
Sports is a fan’s game now
It’s springtime at the NAB show and building fan engagement for sports in the OTT era has been a hot topic this week in Las Vegas. Sports 2.0: The New Rules of Fan Engagement Read More
Month: April 2017
AVOD
Live-linear OTT viewing to exceed traditional TV by 2020
Just in time for the annual NAB Show, a new report has surfaced with a forecast that’s sure to prompt an antacid surge among broadcast execs in Las Vegas next week: OTT viewership worldwide will Read More
Live Streaming
Live sports are looking online to revive flagging interest – will it work?
Live sports – once seen as the sure bet for TV ratings – have suddenly gone cold with fans. Attendance at events is down and the bigger money maker, TV ratings, also continue to decline. Read More
SVOD
Offline viewing for SVOD: measurement is the key
Offline viewing has become a de rigueur feature among SVOD services like Netflix and Amazon these days, giving audiences the flexibility to download and watch content on-the-go as they continue to consume greater amounts of Read More