Facebook video is starting to look more like TV — and chasing TV ad budgets as well. The social media giant is now testing VOD mid-roll ad breaks with select partners, using the company’s Read More
As more niche audiences flock to OTT services devoted to their specific interests today, a focus on kids SVOD programming is becoming a popular strategy for OTT providers to capture and keep cord-cutting adults and Read More
OTT video viewers may be just about as fickle as traditional TV viewers, with roughly 19% churning some of their SVOD services during the past 12 months, which is down from 20% a year ago, Read More
© 2020 Brightcove Inc. All rights reserved. | Privacy | Terms & Conditions