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Home2015September

Month: September 2015

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OTT

Is Comcast’s new OTT service Watchable actually watchable? Sure… to a point

September 30, 2015 Jim O’Neill

It’s just in beta, but Comcast has big hopes for its out-of-footprint OTT play, Watchable, which is deploying this week. The short-form video service is free to users with iOS devices, and also is available Read More

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Monetization

Hulu CEO says ad-free SVOD option off to a good start

September 30, 2015 Jim O’Neill

Ads, or, no ads? SVOD service Hulu is discovering there’s a demand – albeit so far, a demand of uncertain size — for the ad-free model it introduced earlier this month, despite the higher price Read More

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Mobile

Netflix takes flight on Virgin America

September 30, 2015 Jim O’Neill

Netflix has taken its SVOD service to another level – literally – announcing anew deal that will make the service available to passengers flying Virgin America. Global head of business development Bill Holmes in a Read More

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Connected TVs & Devices

New Chromecast plays catch up with Roku, Apple, Amazon… for $35

September 29, 2015 Jim O’Neill

It should come as no surprise that Google has finally launched an updated Chromecast, chasing Roku, Apple and Amazon in the race for most-popular digital set-top box. What might come as a surprise is that, Read More

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LatAM

Pay-TV subs in Colombia top 5 million, but SVOD pressure is increasing

September 29, 2015 Jim O’Neill

Colombia’s pay-TV market passed the five-million subscriber mark this year, up some 120,800 since the end of 2014. Telmex remains the largest provider in the market with just less than 2.16 million subscribers, up 20,500 Read More

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Mobile

Facebook rolls out ad products aimed at drawing TV ad budgets to mobile devices

September 28, 2015 Jim O’Neill

Facebook, looking to leverage its strong ties with Millennials using mobile devices, Sunday introduced a quad-play of new advertising products that it hopes will convince brands spending on TV ads to move some of that Read More

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Mobile

Report: College students more apt to notice, act on ads delivered on smartphones

September 28, 2015 Jim O’Neill

Smartphone screens should be the primary medium for reaching today’s college students, a new study says, as the demographic group is more prone that other smartphone users to cite their mobile phone as the place Read More

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Programmatic

Programmatic spend to grow 160% by 2019, despite lack of understanding by many

September 28, 2015 Jim O’Neill

Magna Global has upped its forecast for the programmatic ad industry, saying it expects display and video ads bought with the technology to increase nearly 50% this year to more than $14.2 billion globally, and Read More

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Mobile

Streaming video apps seeing big growth in U.S., China

September 25, 2015 Jim O’Neill

HBO Now is on pace to be the top revenue generating app in the U.S. for 2015, leading a surge of video streaming app revenue growth that’s up more than 3X in the United States, Read More

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APAC

APAC pay-TV providers forecast to see revenue, subscription gains

September 25, 2015 Jim O’Neill

Asia’s top 68 pay-TV operators are forecast to see subscriptions increase to 535 million by 2020, an increase of 74% from 376 million in 2014, making up 83% of the regions pay-TV market. China Radio Read More

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Videomind is an award-winning news site – Editor&Publisher magazine named Videomind the “Best Business Blog <1M monthly visitors”, while media and marketing publication Digiday cited it as “Best Branded Content Site.” Videomind covers the evolution of the media industry, focusing on pay-TV operators, content, OTT, security, mobile delivery and the business functions that drive the industry.

Videomind is edited by Brightcove Principal Analyst Jim O’Neill, a journalist with more than 30 years of experience, including more than 10 years in the online video space as a writer, editor and analyst.

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